Icebreaker

To the Icebreaker Clothing Company and CEO Jeremy Moon,

Please be advised that you are in receipt of a letter from the Department of Letters of Consumer and Social Concern

(…and for the convenience of readers of the letters, any and all correspondence from the subject party of the letter can be printed here in response to the letters in question)

My name is Benjamin Shook, Spokesman for “The Department.”  Our business here at the DLCSC is to apprise companies and organizations of social interest of potential areas of improvement, expansion and awareness.

My studio has been a firm believer in wool from long before the inception of Icebreaker technology, yet your company has brought one of the greatest boons to the clothing world in the last millenium as far as I’m concerned.

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For those of you (readers) who doubt the credibility of the argument for wool, I urge you to explore the matter more thoroughly here:

http://www.csiro.au/resources/pfk1.html

What the Icebreaker clothing company has succeeded in accomplishing is harvesting this wool from a special sheep–called a Merino–which occur in large populations in New Zealand:

picture-3Some interesting facts about Merino sheep:

They have the softest wool in the world and have been bred for centuries for their coats rather than their meat or other features.

Their name comes from a Moorish tribal name, Beni-Merine who first began breeding the sheep, and introducing them to Spain in the twelfth and thirteenth centuries A.D.

John Macarthur (http://en.wikipedia.org/wiki/Merino_wool) is documented as the father of the Australian Merino wool industry.

The Merino sheep Intelligence Quotient (IQ) is roughly the same as that of former president George W. Bush, which is actually pretty high, for a sheep.

Moving on.  The neatest attribute of the Merino wool molecule is that, as a highly variegated package of keratin proteins, it is able to wick moisture away from heat source, like a body, as well as insulate to great effect:

picture-21I first had experience with this amazing feature on a ski trip to Canada several years ago.  I had the fortune of being able to invest in Icebreaker undergarments to take along on this expedition in the place of Patagonia Capilene, which is a totally worthless product in comparison to Icebreaker.  Where Capilene does have some success in wicking moisture away, Merino is far superior.  Over and above the question of function, which is answered more readily by Icebreaker, Merino wool seems to have an anti-microbial quality which limits the olfactory experience of long underwear worn day after day.  This latter problem solved by Icebreaker to my deep elation.

Here’s a shot of the setting of our ski expedition to the Canadian Rockies:

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I was so impressed by the facility of the product that I wrote CEO Jeremy Moon on several occasions.  I likewise began an epic poem entitled, “Wool: The Undergarment of a Revolution.”  I’ll publish that soon.

To get to the pith of this letter of Consumer and Social Concern… I have recently purchased several garments from the Icebreaker U.S. headquarters in Portland, OR and have found to my dismay a severe decline in the quality of the products, which is not commensurate with the cost of the product.  I have found that the stitching is inferior, and the weave is weaker.  A $250 sweater or $60 T-Shirt ought to be legacy garments which are at least built to endure several years of hard wear and tear.

I have several ideas of how to right this decline in quality as well as some other areas of exploration for the campaign and cause of Merino wool clothing.

I would love to explore this matter more thoroughly with the company and enclose kindest regards,

Benjamin Shook

Spokesman for the Department of Letters of Consumer and Social Concern

Jigsaw

To the Dewalt Tool Company and President John Schiech

Please be advised that you are in receipt of a letter from the Department of Letters of Consumer and Social Concern

(…and for the convenience of readers of the letters, any and all correspondence from the subject party of the letter can be printed here in response to the letters in question)

My name is Benjamin Shook, Spokesman for “The Department.”  Our business here at the DLCSC is to apprise companies and organizations of social interest of potential areas of improvement, expansion and awareness.

I would like to take this rare opportunity to address a couple of important issues that have recently come to my attention regarding a product manufactured by the Dewalt Tool company.  I am a longtime user of Dewalt tools and have used them widely in my studio (www.benshook.com) as well as advocated for their use and purchase at seminars and presentations around the world.  To date, my studio has spent in the neighborhood of $12,000 on Dewalt products.  In the beginning I even used Dewalt tools as semi-stationary equipment in my wood shop… until the time I could afford to upgrade to 220V technology and ultimately 3-Phase… which are some areas of interest I would like to discuss with you at another time.

As a side note, my studio recently procured a set of DW18V Cordless Impact drivers and the last few weeks have been filled with mirth and elation as to their performance.

Today I would like to raise awareness about a specific product and some shortcomings which came to my attention recently.  The tool in question is the DW321K Variable Speed Heavy Duty Top Handle Jig Saw, pictured below:

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I purchased this tool sometime in the year A.D. 2005 and have used it sparingly and always done proper maintenance.  I recently had occasion to use the saw to cut rafter tails for a small outbuilding I designed and built, pictured here:

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The dilemmas I ran into with this saw are as follows:

and occurred despite using the most robust and expensive blades (I believe a four pack of 3.25″ ran $12 from Home Depot)

1) The blades wandered errantly through the cuts, drawn from a template regardless of all attempts to correct with blade speed and thrust, creating a nearly impossible flush line through the material and replicability very hard to achieve.

2) No matter how one holds one’s hands upon the saw during the cut, the exhaust fan blows the material directly into the user’s face.

While seemingly minor, these two issues are cause for ample frustration, especially when a fine end product is the goal.  One would think that the model of this saw, its description and its cost would elicit confidence to cut a rafter tail in 1.5″ framing material.

I’m sure this issue has already been brought to your attention and that the engineers at the Dewalt Industrial Tool Co. have already begun correcting the issue.  I have likewise designed several alterations which I think would greatly increase the function of the tool and would cherish the opportunity to share them with you at your convenience.  (I can be reached at ben@benshook.com).

Please receive every best wish and gratitude for years of enjoyment from your tools,

Benjamin Shook

Spokesman for the Department of Letters of Consumer and Social Concern

great stuff

To Whom it Concerns at DOW© Chemical and CEO Andrew Liveris,

cc:// Bureau of Letters of Consumer and Social Concern

One of your many products–”Great Stuff”–recently gained the attention of the Department of Letters of Consumer and Social Concern (”The Department”) because of some interesting phrasing on its United States issue label.  Shown here:

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The language is as follows:

This label is intended to meet the requirements of the United States.  If you are reading this in an area other than the United States, please refer to the label intended for that location.

We were, in fact, unclear as to the meaning of this directive.  Is there a department of “Requirements of the United States?”  Does the product itself meet those requirements?  And then, if the consumer were elsewhere, outside of the United States, what could he/she do to become aware of the new requirements for the specific location in which they are reading the label for Great Stuff?  If there is, in fact, a department of Requirements of the United States, it is important that the Department of Letters of Consumer and Social Concern become aware of it, not only for purposes of information gathering, but in order to get into compliance internally.

With diligence and civility,

Sincerely yours,

Benjamin Shook

spokesman for the Department of Letters of Consumer and Social Concern

Starbucks

Foreward: this is a note to the Reverend Billy (www.revbilly.com)–who you may know as the star of “What Would Jesus Buy” and a man staunchly opposed to Starbucks Coffee, to the extent that he has been arrested I believe more than 20 times for “exorcising” a corporate Starbucks cash register.  He has a forum on his website which acts as a confessor to his congregation and I sent him this, which I believe also belongs in the Letters of Consumer and Social concern, as it details one of the positive attributes of the company, whose brand is a mermaid.  Though she doesn’t have nipples.  He runs the church of stop shopping; I met with him several years ago at Burning Man and continue to follow his paths of righteous indignation.

reverend billy… i rode with you on the green bus this past burn, out to the temple, stood at your side as you prepared the playa for forgiveness; thank you, falafel, or bless you, for i have sinned.  good.
the main sin i would like to discuss involves starbucks; it might be a form of encouragement as well… for those disheartened in your congregation (our congregation) about the mermaid without nipples.  i watched some of your videos, in which you peacefully “exorcize” (?) demons from the fateful corporation’s cash register.  i almost cried as i watched your arrest(s), and thought to myself, something is terribly wrong here… we’ve got a misunderstanding.  starbucks just wants to be starbucks, you know, the mermaid without nipples, employees without determination, megalomaniacal corporate world domination, etc. and you just want to get those demons out of the cash register… and somewhere between these two seemingly harmonic interests, there is a disconnect: i.e. managers prohibiting your ingress onto store properties, and arrival of police, etc.  (this is where my confession begins…)
i have known, intuitively, for years, what you have recently made explicit for me about starbucks: that something is wrong… i just thought their coffee tasted burnt… when really it’s the spirit of the coffee turning over in its afterlife, rising up against the corporation (bitterness, bad aftertaste) IN SPIRIT because of corporate transgressions against its origins: i.e. ethiopia, etc. and fair treatment of its farmers, branders, fathers, really.  this is what i know now thanks to the church of stop shopping, halalujiah, jalapeno.  nevertheless, i have been subconsciously aware of this for years and i believe subconsciously transferring this understanding upon the mega-entity the whole time.  as you know (my confession is beginning here…) there are starbucks on every fifth block of every city grid-printed upon most of the continents of EARTH.  and, as you probably also know, being a fellow meek global traveler, this grid upon EARTH does not offer up too many public bathrooms…  i don’t mind making water outside (pee), especially in france and spain where almost anyone does so, perhaps to the slight chagrin of the authorities, but nonetheless not against the law.  now, to make earth pass, or, in other words, to do one’s duty: this cannot be so easily accomplished on the public thoroughfare of just any city, anywhere on earth and, as you probably know, nature can sometimes press a man in urgent ways.  i must confess that, in travel, even in my own fair home town, when away from the holy ghost of my own domestic toilet, the nearest one–when nature pushes its turtle head at the back entrance to the temple–there is always a starbucks nearby!  do you read my meaning, father?  falafel!  EVERY FIFTH BLOCK!  so i feel that you may have overlooked this incredible capacity–CAPACITY–that starbucks has!  one simply walks in and very politely asks the employee at the demon ridden cash counter for the key to the restroom and–since every good natured yuppie and insouciant shopper known to man has been through that line–the employee hands you the glorious key and the clean, well kept, PRIVATE PROPERTY, nicely tiled bath room becomes all yours for those few precious moments while you commune with mother earth, and offer her back your gift of pure gold!  and you offer it to starbucks too!  and in the end it is not even necessary to purchase coffee.  i confess that i have done this many  times without purchasing coffee, father.  forgive me, for i have sinned!  amen, falafel!


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benshook studio
imagine | design | create
www.benshook.com

“…Furthermore, I am of the opinion that Carthage should be destroyed.”
–Cato

Dear Mr. G.T. Dave

Dear Mr. G.T. Dave,

I have been thoroughly enjoying your kombucha for several months now (like one to two 480 mL bottles a day).  I am writing this letter in part to congratulate you on your success in such a beautiful business.  I very much appreciate your product and hope you continue to grow and thrive.

I am also writing this letter out of a certain concern I have with the product that I am sure you’re aware of, but I nonetheless wanted to reiterate it for the sake of your observance of quality control…

This is a matter of the carbonation in the drink.  Twice now in my experience of your kombucha I have purchased an overly carbonated item.  The first of these experiences was on my walk home from the nice neighborhood co-op down the street from my house (The Alberta Street Co-Op in Portland)… upon opening the beverage, there was almost a cataclysmic upsurge of the fermented tea, what seemed like five fold the volume of the glass bottle pouring out all over my hands and sidewalk, etc.  This was of course disheartening because I lost my afternoon treat that day.  And wondered about the nature of the carbonation process in the kombucha, like how it could get so out of balance inside the bottle.  I wondered if bottles ever explode, like happens to those home brewers of beer when they have too much sugar in their bottles?

Now, the second occurrence was more inconvenient: I had purchased the mango version of your kombucha and was driving back to my job when I opened it.  I should preface this by saying that I noticed a little “perspiration” on the seal of the lid (the little white shroud you seal the lid with which must be broken and removed prior to consumption): little beads of the mango kombucha on the seal, like it had been nervous or working out or experiencing big differences in temperature or pressure change.  I examined the seal and it seemed to be totally intact so I did not worry about the integrity of the beverage and opened it nonetheless.  In so doing, I experienced another volcano of liquid.  Totally surprising when driving down the road and anticipating the first refreshing taste.  It frothed all over the upholstery of my car and my person.  I employed most of the expletives in my vocabulary before realizing that I was alright and that we’re all going to die and this is really just one of the very minor details of our existence in the void.  Nonetheless, mango essence went all over my truck cab.  I cleaned as best I could that day with the means I had at my job-site, and later with some shampoo, etc.  This was about two weeks ago.  Since then, the interior of my vehicle has gone through many transmutations of smell: it started as pure kombucha odor, and then for a while it smelled of male feline urine, and now smells faintly of a horse pasture.

These experiences are not preventing me from continuing to buy your product, I just simply wanted to bring this unfortunate nature of the beverage to your attention and perhaps warn against that sign of perspiration.

I no longer open the kombucha when I am driving.  Which is probably a good measure to take anyway, considering the unfortunate things people do whilst operating a moving vehicle.

I know everything is going to work out in the end.

I am most sincerely yours,

Benjamin Shook

About The Letters

The Letters of Consumer and Social Concern are documents that will be described here later

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